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The McKesson Canada Style Guide
The McKesson Canada English-language corporate signature is comprised of a number of distinct but inseparable elements.

Prior to using McKesson Canada logotypes, please ensure that you have obtained the necessary authorizations. For inquiries, or to obtain logotype-use authorization, please contact us at communications@mckesson.ca.

Logotypes
  • The word McKesson
    The company name McKesson appears in McKesson Blue.

  • The underscore
    The underscore appears in McKesson orange.

  • The word Canada
    The word Canada is right-aligned with the word McKesson.
    It also appears in McKesson Blue.

  • The tagline
    The tagline appears below the word Canada. It is right aligned with the words McKesson and Canada. The tagline is presented in McKesson Gray; however, where technical restrictions make this necessary, it may be printed in McKesson Blue.

  • Clear space around the logo
    The McKesson Canada logo requires a clear space equal in height to its capital letter "M" on all four sides of the logo.

  • Corporate Colours
    • There are two primary colours in the McKesson Canada corporate palette:
      McKesson Blue (C100 M38 Y0 K15) & McKesson Orange (C0 M56 Y87 K0).
    • There is one secondary colour in the McKesson Canada corporate palette: Gray or PANTONE Cool Gray 9C.
      The tagline (French or English) appears in this colour.
    • In lieu of McKesson Blue you may use PANTONE 2945C Blue.
    • In lieu of McKesson Orange you may use PANTONE 1585C Orange.
    • In lieu of McKesson Gray you may use PANTONE Cool Gray 9C.
  • Language specifications
    • In an English-only context, use the English logo including the tagline "Empowering Health Care".
    • In a French-only context, use the French logo including the tagline "Votre force en santé".
    • The use of the bilingual logo is restricted. Use this logo, with no tagline, only when both languages are used in the same context or in the absence of any language, such as on signage or promotional items.


  • Full-colour signature - positive
    The signature should appear in the full-colour version whenever possible. It should be reproduced in McKesson Blue with a McKesson Orange underscore on a white background. The corporate tagline should appear in McKesson Gray.

  • Two-colour signature - positive
    When only two McKesson colours are available, reproduce the corporate signature in McKesson Blue and McKesson Orange. The McKesson logo should be reproduced in McKesson Blue with an orange underscore and the corporate tagline should be reproduced in McKesson Blue.

  • One-colour signature - positive
    In the case of one colour printing, the McKesson signature may be rendered as a one-colour signature in McKesson Blue or black.

  • Full-colour reverse signature
    The preferred reversed signature is reversed into white from a solid McKesson Blue background with a McKesson Orange underscore. The corporate statement is also reversed into white. The signature may be reversed into white from a solid black with a McKesson Orange underscore. The corporate statement is also reversed into white.

  • One-colour reverse signature
    The preferred alternative is a one-colour signature reversed into white from a solid McKesson Blue background. A second acceptable alternative is a one-colour signature reversed into white from a solid black background.


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